Privacy Policy

Website: wilsonandco.ca
Effective Date: August 12, 2025

1. Introduction

Welcome to Wilson & Co. (“we,” “us,” “our”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website, wilsonandco.ca (the “Site”), and interact with our services.

Our practices are designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA). By using our Site, you consent to the data practices described in this policy.

2. Information We Collect

We collect information in two ways: information you provide to us directly and information that is collected automatically.

a) Information You Provide Directly: We collect personal information that you voluntarily provide to us when you perform certain actions on our Site. This includes:

  • Contact Form: When you fill out our contact form, we collect your Name, Email Address, and Phone Number in order to respond to your inquiry.
  • Newsletter Subscription: When you subscribe to our newsletter, we will collect your Name and Email Address to send you marketing communications and updates.

b) Information We Collect Automatically: When you navigate our Site, we may automatically collect certain information about your device and Browse activity. This information helps us improve our website and deliver better service. This includes:

  • Log and Usage Data: Information such as your IP address, browser type, operating system, referral URLs, pages viewed, and the dates/times of your visits.
  • Tracking Technologies: We use cookies, web beacons, and pixels to collect this data. Specifically, we use:
    • Google Analytics: To analyze website traffic and user interaction.
    • Microsoft Clarity: To capture user behavior on the site, such as through heatmaps and session recordings, to improve user experience.
    • Meta Pixel (Facebook/Instagram) and Google Ads Tags: To measure ad performance and create targeted advertising campaigns.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services and Communicate: To respond to your questions, comments, and inquiries submitted through our contact form.
  • For Marketing: To send you our newsletter, promotional materials, and other information that may be of interest to you, if you have opted-in to receive them.
  • For Targeted Advertising: To create remarketing campaigns and show you relevant advertisements on other platforms, such as Google and Facebook.
  • To Improve the Website: To understand how users interact with our Site, to monitor and analyze usage and trends, and to enhance the functionality and user experience.
  • For Security: To monitor for and prevent fraudulent or malicious activity and to protect the security and integrity of our Site.

4. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with trusted third-party service providers who perform services on our behalf. These third parties are contractually obligated to safeguard your data and are prohibited from using it for any other purpose.

Our third-party service providers include:

  • Website Hosting: Cloudways provides the server infrastructure for our Site.
  • Analytics Providers: Google (for Google Analytics) and Microsoft (for Microsoft Clarity) help us analyze website performance.
  • Advertising Networks: Meta and Google help us run targeted ad campaigns.
  • Email Marketing & Forms: SendFox is used to manage our email newsletter, and ConvertBox is used for on-site lead capture forms.
  • Security: Solid Security is a plugin we use to help protect our website from threats.

We may also disclose your information if required by law or in response to a valid legal request.

SMS Messaging Privacy Policy

Wilson & Co. values your privacy. We do not sell or share your SMS data or mobile information with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

By providing your phone number on our website and checking the consent box, you agree to receive SMS messages from Wilson & Co. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

Program Name: Wilson & Co SMS Updates
Program Description: Appointment confirmations, reminders, service updates, and occasional promotions related to Wilson & Co services.

Opt-Out Instructions (bold):
Reply STOP to unsubscribe.

Rejoining Instructions:
Reply START to resubscribe after opting out.

Help Instructions:
Reply HELP for help or contact us at [email protected] or (306) 450-6679.

Message Frequency:
Message frequency varies.

Rates Disclaimer:
Message and data rates may apply.

Carrier Disclaimer:
Carriers are not liable for delayed or undelivered messages.

5. Data Security and Retention

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

We will retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required for legal or business purposes.

6. Your Privacy Rights

Under Canadian law, you have certain rights regarding your personal information. These include:

  • The Right to Access: You have the right to request a copy of the personal information we hold about you.
  • The Right to Correction: You have the right to request that we correct any inaccurate or incomplete information.
  • The Right to Withdraw Consent: You may withdraw your consent to our use of your personal information at any time, particularly for marketing purposes. You can unsubscribe from our newsletter by clicking the “unsubscribe” link in the email.

To exercise any of these rights, please contact us at the email address below.

7. Children’s Privacy

Our Site is not intended for or directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Wilson & Co. Email: [email protected]
Location: Regina, Saskatchewan, Canada